Optimizing your product listings is a crucial step in attracting buyers to your store. To get buyers interested in your products, you must show them exactly what you’re selling and why they will love it. This article will show you how to optimize listings and provide buyers with key information to help you sell more products on your sellox Store.

Choosing the right product name.

Choosing the right product name is paramount to success. The ideal product name will help your customers find what they’re looking for with a quick search.

Avoid using numbers or abbreviations in your product names. Use words that are unique and easy for customers to remember, ideally keywords that relate to what the product can do.

Example: Say you run a beauty business selling African beauty products. Instead of just using “Shea butter” as a product name, Say something like “Skin Moisturizing Shea Butter”.

If you sell in different sizes, it is also a good practice to include that in the product name.

Example: “200g Moisturizing Shea Balm Lip Therapy”

Product Description

You are prepared to stun shoppers with engaging copy, but what do you write for a product description to make that happen? Consider what outcome you want it to have on your store guests.

What is an effective description? It is the one that:

clearly states what the product does or how it is used highlights benefits of your product provides all information that is necessary to decide on a purchase, like weight, size, care, materials, etc. speaks the same language as your target audience uses social proof and different types of content to strengthen your point.

How to write better Product Descriptions?

Regardless of how great your customer service is, most shoppers will not bother contacting a shop when they have a question about a product. So, think ahead and include all the basic details that buyers might look for.

For example, if you sell apparel, how do you write a clothing product description? Start with the basics that you can find on the tags:

• Clothing type (t-shirt, skirt, dress)
• Style (V-neck, skater, maxi)
• Sizing (include a chart if possible)
• Fabric (90% cotton, 10% polyester)
• Wash care instructions (if necessary)