Getting a new business off the ground can be difficult. You’re already slammed. You’re strapped for time as it is, but then you also don’t have any extra cash lying around, either.

When those resources don’t exist, you’re going to need to figure out a way to do it yourself. Thankfully, there are several ways to bring in new customers spending no money out of pocket at all. We wonder is there any way to get targeted customers or potential leads spending no money? Fortunately, yes, there are a few proven techniques that don’t cost you anything other than your time. If you are one of those business owners, who are tight on their budgets, this post will outline a few methods to get more customers without spending money.

Leverage Social Media Websites

Social media is a great platform that allows you to market your products or services for free to potential customers and targeted leads.

Although spending money there you can reach a lot more people, it still works even if you don’t have something to spend. You will just have to work a little harder if you don’t have money for paid advertisements. The idea is to go viral on social media websites by using your creativity. Websites like Facebook have a vast database of people across the globe. You can use that data for free.

Content Marketing

Not every entrepreneur is a blogger or content creator. But you know more about your business than anybody else. If you can’t hire a professional blogger or content marketer for your website, it is not the worst idea to give it a go on your own. Content marketing is a wonderful free technique to get more customers. My advice would start with a blog and develop your content marketing strategy around it.

Start a Referral Program

Do you have a referral program? If not, I highly recommend starting one right now! Referral programs are great. They don’t cost you anything extra, but they have the capabilities to bring a lot of new customers. The concept of a referral program is rather simple. You encourage your existing customers to get new customers. When they bring you a new customer, you get your existing customers a certain portion of the profit. It doesn’t cost you anything extra.

Use Your Existing Traffic and Leverage Communities

When you market your products or services online, always have a good look at your existing website traffic. Study your audience using your Google Analytics account and see if you can identify their preferences and needs. Create content that answers their concerns and resolves their problems Look at the traffic sources to your website. You might find that many of your visitors come from distinct groups and forums. You can target these forums and communities to convey your message. Join the discussions on forums like Quora, LinkedIn Groups, and other niche-specific forums and answer the questions that people are asking about your industry. Quora, in particular, is a great place where you can establish your brand image and attract leads by answering questions.

Use Incentives to Generate Word of Mouth

Using different incentives for your target users is a great way to get the ball rolling and generate word of mouth about your product. Your incentives can be anything from a direct discount on products to free giveaways through social media competitions.

Competitions and giveaways work particularly well with Facebook and Twitter users and can help you attract dozens of leads in very little time.

So here you are. 5 simple tips to get more customers spending no money. Improvise. But even if you don’t, the tips mentioned above should be more than enough to give your business a good start.