Creating an attractive product display draws the customer in, promotes a slow-moving item, announces a sale, and highlights new arrivals. How you present products to your customers make all the difference. We agree that first impressions matter and, for online sales, they mean the difference between a new customer and a lost sale. Your store needs to be consistently on its game, delivering the best visuals of your products at all times. It’s important to remember that creating product displays envelopes a lot of different design topics. The best practices cover everything from creating window displays to the eye of prospective customers to what you put up and your store layout.

Not sure how to get started with creating product displays? Just keep reading, here, we’ll tackle the ins and outs of creating effective product displays in your store to catch your target customer’s attention and get them to that purchase.

Product Photos

We often judge the perceived value of products and the trustworthiness of a brand based on the quality of visual display That means having high-quality, beautiful product photography can go a long way. Showcasing your products with high-quality images is the difference between a conversion and no sale at all. Organize photos and descriptions that allow prospective buyers to zero in on exactly the information they need.

The show, Don’t Tell

Before we buy something, we want an idea of what it will look, and feel like. To accommodate this need, you can create your product displays such that shoppers could see your items in their own homes or wearing them.

For example, we set the sales floor in furniture stores up with product displays that make it easy for people to envision how the same products would look in their own homes. This method gives customers an immediate point of reference, and when they can visualize using your product, they’re more likely to purchase it.

Group Like with Like

Grouping products with other similar items will give customers additional reasons to buy more items from you. Grouping products also has a more practical reason that is, it saves shoppers time. They need not wander around a store trying to mix and match things or do a price comparison.

You can also think of it as creating categories, you need not limit your creativity you can create groupings within these categories. That means having products that have the same color, price, size, or type-together.

The Rule of Three

In creating product displays, most sellers refer to the rule of three, so when creating a product display, try to work in sets of three. Based on how you arrange products, have three of them side by side instead of just one. For example, if you were arranging things by size, you’d have small items, medium, and then large. Our eyes are most likely to keep moving when we’re looking at something lopsided because when we see some inline or balanced they stop dead in their track.

Don’t Forget to Change It Up

Remember that when trying to get the best out of your square footage for the most sales, an approach of coming up with a hypothesis, trying out your idea, and then testing for results will put you in the routine of trying out new ideas and sticking with what works.

With these tips in mind, go out and give these visual product display tactics a try to see for yourself how you can increase sales them. There are many more parts to creating visual product displays. Research and plan well as the first reaction of the customers to a store layout will decide whether your store gains or loses customers.