The beauty industry in Nigeria has seen rapid growth in recent times. A market that was once saturated with foreign brands now boasts high-quality indigenous makeup products. More brands have entered the scene to compete with international brands while offering affordable products. Presently, the industry is valued at approximately $3.4 billion. Some of these brands are giving international makeup brands a run for their money with spectacular quality and competitive prices. From foundations to highlighters, and gorgeous lip products, these Nigerian brands are doing it all! If you are looking for quality and trustworthy Nigerian-made makeup brands, we are excited to bring you these top 10 makeup brands for your perusal.
Top 10 Nigerian Makeup Brands you should know:
- Zaron Cosmetics
- Nuban Beauty
- Yanga Beauty
- Zikel Cosmetics
- Dabota Cosmetics
- BMpro Makeup
- House of Tara (HoT)
- Hegai and Esther
- Toas Beauty
- Kuddy Cosmetics
Zaron Cosmetics
This brand is one of the most popular in the country. It was founded in 2011 by Oke Maduewesi and has become a forerunner in the makeup brand scene. The company has a wide reach with outlets across Nigeria and branches in other African countries. It entered the market with makeup products and later introduced its cosmetics line. Some of its products include face primer, concealer, mattifying powder, foundation, mascara, eyeliner, and lipstick.
(Source: Zaron Cosmetics)
Nuban Beauty
Nuban Beauty is also a well-established brand in Nigeria. Its founders were Stella Ndekile and Jane Ogu, using their skills as makeup artists. Since it was founded, the brand has provided affordable and high-quality products designed to match the climate. The products available at Nuban Beauty include foundations, powders, concealers, makeup bases, highlighters, setting sprays, lipsticks, and primers.
(Source: Nuban Beauty)
Yanga Cosmetics
This brand is also one of the most successful makeup companies in the country. It was established in 2014 by Jennifer Lisa Uloko. The company produces cruelty-free products and is considered an innovative brand altogether. Its products are designed for everyday Nigerians. Some of its products include eyebrow tints, brow lotions, beauty blenders, and matte lipsticks. The company has also expanded its line to include skincare products.
(Source: Yanga Cosmetics)
Zikel Cosmetics
Kelvin Ezekiel founded Zikel Cosmetics, aptly named after him. It boasts top-quality and affordable products for Nigerians. The brand invests in clinically tested products to provide climate-friendly products. Even though it is known for its foundation line, Zikel also has a wide range of products. Some include a glow kit, HD foundation, concealers, face definers, and eye pencils.
(Source: Zikel Cosmetics)
Dabota Cosmetics
This brand is owned by the ex-beauty queen, Dabota Lawson. The brand focuses on makeup products for all types of skin. It has hypoallergenic, paraben-free, mineral-based, and allergy-tested products. It is known for its powder and powder pallet. Other products in the line include eyeshadow, lipstick, and foundations.
(Source: Dabota Cosmetics)
BMpro Makeup
This brand was founded in 2006 by Banke Meshida Lawal. It has continued to expand its brand in Africa, not just in Nigeria. The brand has an innovative lineup of products that offer quality. It produces products for the face, eyes, lips, and cheeks. BMpro also offers makeup accessories for easy application. Some of the popular products include eyebrow glitter, foundation, and setting powder.
(Source: BMpro Makeup)
House of Tara (HOT)
HOT, as it is commonly called, is one of the largest makeup brands in Nigeria. Its influence also extends to Africa as a continent. It was established by Tara Fela-Durotoye in 1998. The brand boasts high-quality products and a wide range for every skin type. It is considered a trailblazer in the makeup industry in Nigeria. HOT is known for its multiple shade ranges, mid to full-coverage foundations, mascaras, highlighters, eyeshadows, and contouring palettes.
(Source: House of Tara)
Hegai and Esther
This brand is still new in the space, even though it started in 2002. The founder is Gbemisola Adebayo, and the company started out with eyebrow cream. After several years, it re-entered the scene and launched a new set of products. It is presently known for its powders, foundations, contour kits, and eyeshadow, among others. It has shown promise since 2016 and will likely continue to grow across borders.
(Source: Hegai Esther)
Taos Beauty Brand
This brand is owned by Vanessa Onwughalu. It provides both affordable and accessible products for Nigerians. All its products are made from natural ingredients to cater to sensitive skin. The brand is famous for its Taos glow as well as its highly pigmented eyeshadow. Other products in the line include shimmer oil, lip glosses, eye shadow, lipsticks, and bronzers.
(Source: Taos Beauty)
Kuddy Cosmetics
Founded by Kudirat Fashola, this brand has been in the industry for so long. It started as a major distributor for foreign brands such as Black Opal, MAC, and Makari in Nigeria. In time, it began to produce its own makeup products to offer more affordable products to Nigerians. Most of its lineup includes pre-makeup and makeup products such as primer.
(Source: Kuddy Cosmetics)
Conclusion
The makeup brand industry in Nigeria has grown quickly in recent years. Presently, other new brands are also trying to break into the scene. The advantage most of these brands have is that their products are formulated for the Nigerian climate. It is safe to conclude that this growth will continue as long as the products remain accessible, high quality, and affordable.
Thank you for reading :)
Co-author: Princess Ogono